All pumpkins are gourds, but not all gourds are pumpkins. All REALTORS® are real estate agents, but not all real estate agents are REALTORS. REALTORS have voluntarily committed to uphold a higher standard of ethics, committed to provide you a higher quality of service, and committed to embrace professionalism by working, serving, and helping you with utmost care and respect. REALTOR Pathways to Professionalism:
Respect for the Public
- Follow the “Golden Rule”: Do unto other as you would have them do unto you.
- Respond promptly to inquiries and requests for information.
- Schedule appointments and showings as far in advance as possible.
- Call if you are delayed or must cancel an appointment or showing.
- If a prospective buyer decides not to view an occupied home, promptly explain the situation to the listing broker or the occupant.
- Communicate with all parties in a timely fashion.
- When entering a property ensure that unexpected situations, such as pets, are handled appropriately.
- Leave your business card if not prohibited by local rules.
- Never criticize property in the presence of the occupant.
- Inform occupants that you are leaving after showings.
- When showing an occupied home, always ring the doorbell or knock—and announce yourself loudly before entering. Knock and announce yourself loudly before entering any closed room.
- Present a professional appearance at all times; dress appropriately and drive a clean car.
- If occupants are home during showings, ask their permission before using the telephone or bathroom.
- Encourage the clients of other brokers to direct questions to their agent or representative.
- Communicate clearly; don’t use jargon or slang that may not be readily understood.
- Be aware of and respect cultural differences.
- Show courtesy and respect to everyone.
- Be aware of—and meet—all deadlines.
- Promise only what you can deliver—and keep your promises.
- Identify your REALTOR® and your professional status in contacts with the public.
- Do not tell people what you think—tell them what you know.
Respect for Property
- Be responsible for everyone you allow to enter listed property.
- Never allow buyers to enter listed property unaccompanied.
- When showing property, keep all members of the group together.
- Never allow unaccompanied access to property without permission.
- Enter property only with permission even if you have a lockbox key or combination.
- When the occupant is absent, leave the property as you found it (lights, heating, cooling, drapes, etc.) If you think something is amiss (e.g. vandalism), contact the listing broker immediately.
- Be considerate of the seller’s property. Do not allow anyone to eat, drink, smoke, dispose of trash, use bathing or sleeping facilities, or bring pets. Leave the house as you found it unless instructed otherwise.
- Use sidewalks; if weather is bad, take off shoes and boots inside property.
- Respect sellers’ instructions about photographing or videographing their properties’ interiors or exteriors.
Respect for Peers
- Identify your REALTOR® and professional status in all contacts with other REALTORS®.
- Respond to other agents’ calls, faxes, and e-mails promptly and courteously.
- Be aware that large electronic files with attachments or lengthy faxes may be a burden on recipients.
- Notify the listing broker if there appears to be inaccurate information on the listing.
- Share important information about a property, including the presence of pets, security systems, and whether sellers will be present during the showing.
- Show courtesy, trust, and respect to other real estate professionals.
- Avoid the inappropriate use of endearments or other denigrating language.
- Do not prospect at other REALTORS®’ open houses or similar events.
- Return keys promptly.
- Carefully replace keys in the lockbox after showings.
- To be successful in the business, mutual respect is essential.
- Real estate is a reputation business. What you do today may affect your reputation—and business—for years to come.
A REALTOR® is a licensed real estate salesperson who belongs to the National Association of REALTORS®, the largest trade group in the country.
The typical buyer searches with a REALTOR® for about 12 weeks and looks at about 10 properties before selecting a home, according to the National Association of REALTORS®. They then wait about 41 days—on average—for the deal to close. The agent is only paid once the deal closes. If the buyer decides to not buy—that agent is not compensated. The same is true of listings. If the listing does not sell, the agent is not paid. Plus, any commission check is split with the agent and their company – and agents must pay their own taxes, social security, and health insurance.
REALTORS® are held to a higher ethical standard than simply licensed agents and voluntarily adhere to a Code of Ethics. Every agent is not a REALTOR®. If you’re unsure, you should ask your agent if they’re a licensed REALTOR®.
Contact REALTOR®, Broker, Real Estate Agent, Strategic Negotiating Specialist, LeadingRE Relocation Specialist, and Owner of House Into Home NC JUDY JERNIGAN today for best-of-class service, advice, and results – 336-701-JUDY.
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